With more than 80% Instagram users following business accounts, it’s a landmine of opportunity for any personal trainer to promote themselves. Since Instagram is a visual platform, it is perfect for the personal training industry, as you can show your training and results effectively. And you don’t need any social media marketing agency or a personal trainer mobile app to handle Instagram.
Whether you just signed up or have had an account for ages, these are the 5 tips for to have a perfect personal trainer Instagram page.
1. Plan, Plan, Plan
While Instagram gives off a very casual vibe, it would be a mistake to take it lightly. But that’s the point – to be effortlessly successful. Every big brand on Instagram seems casual and spontaneous but it’s all a part of a plan.
The first thing you need to plan out is the ‘Why?’ of Instagram. Why are you there? What is the purpose of your posting? Is it for brand awareness, for direct interaction to clients, for attracting more people?
That’s how your entire page should feel like. Research your competition and schedule your posts. Once you have the answers, make a narrative.
2. Make Sure Your Photos Catch the Eyes
People scroll through the Instagram feed faster than you can say ‘hello’. That means for them to stop and look at your image, it needs to catch their eyes.
Take some time to edit and fine-tune the details of a picture. Remember, on Instagram, a picture will speak a thousand words. Use your phone’s editing tools or even Instagram filters. If you want to take it a step further, get some mobile apps like Snapspeed or Canva to up your game.
Bonus tip? Use the carousel photos that allows you to embed multiple pictures into one post. This is perfect especially for training, transformational, and demonstration images.
3. Use Hashtags
Hashtags are one of the most debated schools of thought on Instagram. Some believe in the ‘less is more’ ideology while others believes the in ‘the more, the better’. But which one does Instagram believe?
According to research, more than 11 hashtags get great engagement. You can even use 25 if you want but make sure they are relevant. Track your hashtags and keep testing them.
Also, don’t forget a hashtag for yourself. Create your own and use it in conversations so more people can see it.
4. Create Your Persona Consistently
In the beginning, to stay memorable and relevant, post frequently and consistently.
Schedule your posts and make a routine. Ultimately, it’s the quality of your content. Use the limited captions space wisely. Discover the best time to post according to your target audience and their geographical location.
Interact with your followers, reply to messages, and market your hashtag. The point is to stay in people’s fleeting memories by being consistent and persistent.
5. Make Use of Your Instagram Stories
Instagram stories are fabulous. It lets you post pictures, videos, and even text on your account that your followers can view for 24 hrs.
To get maximum exposure, you can use Instagram stories as a tool to reach existing followers and attract potential ones. Ask questions and let your followers engage. The more other watch these interactions, the more intrigues they will be about you and your business.
You can also use your Instagram stories to effectively drive interest to your personal trainer website. You can add URLs to the stories, so link it to your site or a particular page, and get more organic traffic. To promote yourself more, overlap audiences by tagging or linking other influencers and companies.
These are just the tip of the iceberg and the basics of making your personal trainer Instagram page stand out. Use them tastefully and wisely, and make a relationship with your audience that inspires loyalty in them. While most personal trainers use their website, emails, and Facebook, you can just expand the channel with Instagram and link them together, so your audiences on both platforms are in the loop.
If you’re a personal trainer, we hope you found this article useful.